Get new business with simple, emotional CRM
The other day I got a text from a local restaurant reminding me that it was my birthday (I mean how could I forget? Well saying that my husband forgets most years if not reminded by yours truly!) The...
View ArticleThree little words that hold the power to brand growth
What? Why? How? The three little words that hold all the power when you’re creating or developing a brand. Sounds obvious doesn’t it? But you’d be surprised how many brand owners and their teams are...
View ArticleCompetitive Proposition in 90 seconds
Over the next 90 seconds, Clock CEO Ann Rimmer shares her tips on creating a competitive brand position. Creating a perceptual map will help you to visualize this and build a clear picture of where...
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4 reasons why B2B brands should embrace emotion
We’re now in an era of engaging a new breed of tech-savvy, message-weary consumer, where distinctiveness and involvement is key to persuasion. Business brands can no longer rely on ‘show and tell’,...
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Get back to basics before embarking on any marketing lead generation
How to establish the right brand platform to ensure you attract prospects Companies are increasingly looking for support with marketing lead generation and help to improve conversion rates. The...
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Nurture your digital audience for commercial return
When we run digital discovery workshops at Clock we like to ask our clients to share an example of a website they consider to have a good user-experience. “I can’t think of one… but I’ll show you a bad...
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Task oriented website design
As a follow up from Dan Collings’ excellent blog on UX design I thought it would be worth taking a more detailed look into the world of task oriented design. ‘What’s the difference?’ I hear you say,...
View ArticleFoundation for Emails 2: New software for responsive e-mails
Email marketing technology is used by 82% of B2B and B2C companies[1] and stats suggest about 55% of emails are now opened on a mobile device[2]. Due to increasing smart phone uptake email marketing...
View ArticleMaking Facebook work for B2B’s
“As a successful B2B why should I spend valuable time on Facebook?” It’s a question that we’ve been asked numerous times during new business meetings since the turn of the year. To be fair, it’s a...
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Want more customers? Time to repurpose your content
Capturing leads is integral to any businesses success, what is the best way to approach this, and how can you entice a new audience to engage with you? To stay up-to-date and ensure a good SERP...
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