For business growth, think values. Be brand-led.
Ann Rimmer, CEO at Clock, shares her approach for business transformation and growth… I delivered a brand workshop this week for The Manufacturers Group. The session was focused on helping ambitious...
View ArticleThe big four in a brand-led business
As a recent graduate of the Goldman Sachs ‘10,000 small businesses’ programme, we were obviously all put through our paces in terms of shining a light on our business growth plans. This led me to think...
View ArticleDoes fear of failure mean we’re not listening to customers?
Closed minds. Resistance to change. We come up against this all the time don’t we? Some may call it arrogance; the ‘my way or the highway’ syndrome, others may see it as a passionate defence of a...
View ArticlePeople don’t understand what an asterisk means
That’s absolutely right. They don’t according to Joe Leech who spoke about the neuroscience behind human computer interaction and specifically web form design at this year’s NUX2 Conference in...
View ArticleVirgin Atlantic: a vision in red
Our newest team member, account manager Jane Sudweeks on the power of differentiation through branding… Love them or hate them, adverts can do wonders for companies that use them effectively to really...
View ArticleGet new business with simple, emotional CRM
The other day I got a text from a local restaurant reminding me that it was my birthday (I mean how could I forget? Well saying that my husband forgets most years if not reminded by yours truly!) The...
View ArticleThree little words that hold the power to brand growth
What? Why? How? The three little words that hold all the power when you’re creating or developing a brand. Sounds obvious doesn’t it? But you’d be surprised how many brand owners and their teams are...
View ArticleCompetitive Proposition in 90 seconds
Over the next 90 seconds, Clock CEO Ann Rimmer shares her tips on creating a competitive brand position. Creating a perceptual map will help you to visualize this and build a clear picture of where...
View Article4 reasons why B2B brands should embrace emotion
We’re now in an era of engaging a new breed of tech-savvy, message-weary consumer, where distinctiveness and involvement is key to persuasion. Business brands can no longer rely on ‘show and tell’,...
View ArticleGet back to basics before embarking on any marketing lead generation
How to establish the right brand platform to ensure you attract prospects Companies are increasingly looking for support with marketing lead generation and help to improve conversion rates. The...
View ArticleNurture your digital audience for commercial return
When we run digital discovery workshops at Clock we like to ask our clients to share an example of a website they consider to have a good user-experience. “I can’t think of one… but I’ll show you a bad...
View ArticleTask oriented website design
As a follow up from Dan Collings’ excellent blog on UX design I thought it would be worth taking a more detailed look into the world of task oriented design. ‘What’s the difference?’ I hear you say,...
View ArticleFoundation for Emails 2: New software for responsive e-mails
Email marketing technology is used by 82% of B2B and B2C companies[1] and stats suggest about 55% of emails are now opened on a mobile device[2]. Due to increasing smart phone uptake email marketing...
View ArticleMaking Facebook work for B2B’s
“As a successful B2B why should I spend valuable time on Facebook?” It’s a question that we’ve been asked numerous times during new business meetings since the turn of the year. To be fair, it’s a...
View ArticleWant more customers? Time to repurpose your content
Capturing leads is integral to any businesses success, what is the best way to approach this, and how can you entice a new audience to engage with you? To stay up-to-date and ensure a good SERP...
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